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Check Out What's Happening at AWC Austin |
You can also check out this month's events on our calendar.
June 2008 Luncheon: The Secrets of Emotional Triggers: How Emotions Affect Business Decisions
With more than 20 years of executive experience in Fortune 500 companies including Continental Airlines, ABC Television, Thomas Cooke and Wal Mart’s Sam’s Club division, author and marketing strategist Michelle Helin delivers an unvarnished truth in this compelling presentation: emotions really do affect business decisions. She is the creator of Emotional Trigger Research, a powerful technique that uncovers the core, unfiltered and spontaneous triggers that cause customers and audiences to act. These triggers reveal insights for crafting the strategic marketing solutions that transform organizations.
Helin’s multi-dimensional and richly varied career in industries as diverse as hospitality, retail and entertainment gives her a wealth of practical understanding and a unique perspective on successful companies. Prior to becoming a strategic marketing consultant and author, Helin served in executive leadership roles in operations, sales and marketing for Thomas Cooke World Travel, ABC Television, Continental Airlines and the $40 billion Sam’s Club division of Wal-Mart Corporation. Her clients have included a Who’s Who of multinational corporations including Kodak, Schlumberger, Vallourec & Mannesman, AT&T, and G E Capital Financial Services.
Please RSVP by 12pm, Friday, June 13. Walk-ins are welcome, but space is limited.
To RSVP, please click here.
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